Research Services

Problem-Solving Research

What do you lose sleep over?

Clients come to us with a challenging variety of problems and concerns.

Major brewers wanted to know what to do about pub violence.
An international consortium were concerned about the possible social effects of EEC regulations.
A blue-chip leisure company was worried about erratic performance in a particular sector of their business...
In each case, MCM's in-depth investigation gave our clients the `inside' information, and the confidence, to take effective action.
If you lie awake at night thinking `what should we do about...?', `what's going wrong with...' or `what's really happening in...?', talk to us.

Do you sometimes feel that 'normal' market research doesn't tell you enough?

We specialise in researching the parts other MR companies can't reach - giving you in-depth information on the psychology and motivational characteristics of your market.
If you feel that the demographics and questionnaire surveys aren't giving you the whole picture, talk to us

Is it working? Will it work?

Do you know how your staff really feel about your latest training initiative? Or the new incentive scheme?
The figures may look good, but could they be even better?
Are your messages getting through?
Can you predict your people's reactions to change?
An MCM evaluation study will give you the answers.
Our techniques have been shown to be highly effective in eliciting honest responses and providing detailed, accurate information on staff and management attitudes at all levels. If you need to know about the effects and results of your initiatives, or to predict reactions to future changes, talk to us.

Are you concerned about credibility and trust?

You want to deal honestly and fairly with your customers.
You need to preserve the good name of your company, and you know that the actions of a few can seriously damage your corporate image.
But are you communicating your values and standards throughout your organisation?
The `ethics gap' - the gap between the way companies wish to operate and the way they are perceived to operate - can put any company at risk.
MCM can assess this risk, develop codes of conduct and help you to design and implement highly effective communications systems and training programmes.
If you need to ensure that all your people understand, accept and act upon your standards, talk to us.